Winter in Portugal might not bring the harsh cold of northern Europe, but you will need to bundle up – even inside your house! And what better way to stay warm than by wearing Portuguese wool products from Serra da Estrela, the highest mountain range in Portugal, where sheep have been bred since medieval times? Find out where to discover the best Portuguese wool brands to keep warm this winter – from coats to blankets, from scarves to backpacks. Here’s your guide to six incredible wool brands to shop from this winter in Lisbon and Porto.
1. CHIcoração
CHIcoração takes pride in creating artisanal wool products that showcase Portugal’s rich textile heritage. Best known for their blankets, this Lisbon-based brand takes old patterns and pairs them with vivid colors, creating accessories sure to brighten those gray winter days. In addition to blankets, the brand offers cushions, scarves, coats, hats, and even charming woolen dolls, all crafted using sustainable practices.
CHIcoração started in the 1980s through the family’s existing wool trade. Recognizing the potential to transform their traditional business, the founders acquired old machines from shuttered factories began transforming raw fleece into yarn, and ultimately into exquisite fabrics. The brand’s commitment to quality and sustainability is evident in their meticulous wool production process, which begins in the spring with the annual sheep shearing. Understanding that wool quality varies across different parts of the fleece, the artisans carefully sort the wool by hand, removing chaff and impurities while selecting the finest fibers.
In 2010, CHIcoração opened their first shop in Lisbon’s historic Chiado district and have since opened a second location in Alfama.
Location – Rua Augusto Rosa 4, Lisboa, 1100-307
Alternate Location – Largo do Chiado 14, 1200-445, Lisboa
Hours – Open daily, 10:00 AM – 9:00 PM
2. Coração Alecrim
Step into Coração Alecrim, a delightful shop in downtown Porto known for its commitment to handmade, local, and sustainable products. Their clothing collection boasts 100% Portuguese wool coats, skirts, and sweaters. The shop also offers plants, accessories, and home décor – along with a charming garden café in the back. If you can’t visit in person, their online store ensures you can enjoy their curated selection of wool products from anywhere.
Location – Travessa de Cedofeita 28, 4050-183, Porto, Portugal
Hours – Open daily, 10:00 AM – 7:00 PM
3. Armazém das Malhas
Armazém das Malhas has been a Lisbon institution for generations. Founded by Durbalino Figueiredo and now managed by his grandchildren, this family-run business keeps tradition alive with modern takes on traditional patterns. Their lamb’s wool sweaters and cardigans are as durable as they are timeless, crafted by expert hands with care and passion.
Visit their Lisbon location or shop for their products online. A visit to Armazém das Malhas is an invitation to invest in classic pieces that last a lifetime.
Location – Rua do Forno do Tijolo 50A, 1170-132, Lisbon
Hours – Monday–Friday: 10:00 AM–1:00 PM, 3:00 PM–7:00 PM; Saturday: 10:00 AM–1:00 PM; Closed Sundays
4. Stró
Stró started in 2014 as a pioneering sustainable textile design brand, driven by a profound commitment to simplicity, organic materials, and timeless design. From their studio, the team meticulously conceptualizes, plans, and develops fashion accessories, garments, and home decor pieces that embody their core philosophy. Their approach is intentionally slow and deliberate, focusing on creating products using only natural raw materials. By working closely with skilled artisans across Portugal, they transform their design concepts into carefully crafted pieces, ensuring that each item reflects their dedication to quality and sustainability.
What sets Stró apart is their approach to production and social responsibility. By keeping their entire supply chain within Portugal, they not only maintain strict quality control but also contribute meaningfully to local economies, particularly in less populated interior regions. Their small-scale production model allows them to minimize waste, avoid excess stock, and prioritize fair labor practices. Committed to environmental stewardship, they exclusively use certified natural materials and repurpose textile waste and vintage fabrics.
With two locations in Lisbon, Stró is a destination for conscious shoppers seeking authentic Portuguese wool products. Each piece carries a story of quality and care.
Flagship Location – Rua Nova de São Mamede 66, 1250-173, Lisbon
Hours – Monday–Saturday, 10:30 AM–2:30 PM, 3:30 PM–7:30 PM; Closed Sundays
Alternate Location – Rua da Escola Politécnica 80A and 80B, 1250-102, Lisbon
Hours – Monday–Saturday, 10:30 AM–1:30 PM, 2:30 PM–7:30 PM; Closed Sundays
5. Burel Factory
The Burel Factory began from a profound commitment to preserving Portugal’s wool heritage, rooted in the Serra da Estrela region. The journey began when the founders discovered the historic Lanifícios Império factory on the brink of insolvency and recognized the immense cultural significance of its textile traditions. Rather than letting this industrial legacy disappear, they made a transformative decision to purchase the factory, carefully maintaining its 19th-century machinery and keeping the experienced loom masters who could pass down their generational knowledge to younger artisans. Their vision extended beyond mere preservation, aiming to breathe new life into the traditional craft of burel wool production by introducing innovative designs, experimenting with colors, and reviving historic weaving patterns.
In 2012, they opened their first store, Burel Chiado on Rua Serpa Pinto, focusing on fashion and accessories. By 2015, they had expanded to Porto with a store in the historic city center, and in 2017, they returned to Lisbon to open Burel Architecture, dedicated to architectural solutions and coatings.
Their most recent milestone is the launch of their first clothing collection, which embodies their ethos of conscious, timeless design. This collection reflects the entire history of burel, from the mountain’s textile traditions to contemporary innovation. By opening Burel Chiado Home in Lisbon, they expanded their reach into interior design by offering pieces that combine functionality, aesthetics, sustainability, and design. Throughout their journey, the Burel Factory has remained dedicated to a mission of resilience: preserving traditional craftsmanship while continuously pushing the boundaries of textile innovation, and telling the rich story of Portuguese wool through every carefully crafted piece.
Lisbon Store – Rua Serpa Pinto 15B, 1200-443, Lisbon
Hours – Monday–Saturday: 10:00 AM–8:00 PM; Sunday: 10:30 AM–7:30 PM
Burel Chiado Interiors – Rua Serpa Pinto 17A, 1200-443, Lisbon
Hours – Monday–Saturday: 10:00 AM–8:00 PM; Sunday: 10:30 AM–7:30 PM
Porto Store – Rua de Mouzinho da Silveira 79, 4050-265, Porto
Hours – Monday–Saturday: 10:00 AM–8:00 PM; Sunday: 10:30 AM–7:30 PM
6. Retrosaria Rosa Pomar
For fiber crafters, Retrosaria Rosa Pomar is a must-visit in Lisbon. This shop specializes in locally sourced yarns, including wool from the endangered churra badana sheep. Alongside their extensive yarn collection, the store offers beautiful fabrics and holds workshops on Portuguese knitting techniques.
It doesn’t matter if you’re a seasoned knitter or a beginner, Rosa Pomar’s inviting atmosphere and knowledgeable staff will inspire your creativity. Their commitment to sustainability and heritage ensures every purchase supports local traditions and craftsmanship.
Location – Rua Maria Andrade 50A, 1170-217, Lisbon
Hours – Tuesday–Saturday: 10:00 AM–7:00 PM; Closed Sunday and Monday
Conclusion
Portugal’s wool brands combine artistry, heritage, and sustainability, helping you stay warm this winter. Whether you’re after a stylish sweater, a durable blanket, or unique accessories, these brands offer something special. Don’t miss the chance to explore these shops and bring a piece of Portuguese tradition home. Your winter wardrobe will certainly thank you!
