Taylor Swift’s Eras Tour takes over Benfica Stadium (Estádio Luz) for two nights (May 24 and 25) starting tomorrow, but the sports stadium where she is performing, Benfica Stadium, has already suspended regular visits to its stadium and museum for the entire week – let’s call it the Taylor Effect!
In addition, since yesterday, Colombo Shopping Mall (right next to Benfica’s stadium and museum) has transformed its central square into a Swiftie fan hot spot with several activities for Taylor’s fans.
Such activities include a video booth where you can try on some of Taylor’s most classic accessories and make your own video, workshops to create the famous ‘friendship bracelets,’ and a showroom/store that was created specifically for those fans who still do not know what to wear to the concert or concerts. Note that the showroom will have three different ‘look’ proposals, handpicked from the local stores by a content creator in partnership with the mall’s team, and a makeup station.
The Swiftie Fan Hot Spot at Central Square at Colombo Shopping Mall is open from 3 pm to 7pm today (May 23) and on Friday (May 24) and Saturday (May 25) from 12pm to 4pm.
The venue where Taylor Swift will be performing, Benfica’s stadium (Estádio Luz), and the connected museum (Museum Cosme Damião), is normally open to visitors every day, between 10 am and 6 pm. Anyone who wishes to see the stadium, the locker rooms, the press conference room, the pitch, the three eagles (Benfica’s symbol) that usually fly over the the players and the crowd, and the museum, can do so by paying a ticket that costs between 5 (for members) and 20 (for non-members) euros.
However, because of the US singer and songwriter, such visits will not be available for an entire week. This, of course, is due to the preparations for her concerts, which have been sold out for a long time.
Sports fans who wish to see Benfica Stadium will just have to wait until May 26 when the stadium reopens for regular visits.
