Wine tourism is increasing in the Portuguese region of Alentejo.
According to the data that was recently revealed by the Alentejo Region Wine Commission, wine tourism grew by 27% in 2023 compared to the previous year.
This type of tourism, which was somewhat confined to the Douro region for years and years, is expanding.
Now, wine enthusiasts from all over the world go beyond the Douro region and book more and more guided tours to the Alentejan vineyards and cellars. They look for workshops, wine courses, and wine therapy, among other things.
Interestingly, the data shows that 50% of these new tourists are Portuguese. The remaining 50%, on the other hand, is composed of Brazilian, North American, Swiss, Spanish, French, Belgian, English, and Canadian tourists. Note that the number of Canadians alone grew by 75% in 2023.
There are currently three itineraries available: Rota de São Mamede in Portalegre, Rota do Guadiana in Beja, and Rota Histórica in Évora.
